Top 5 Fashion Games on Android in Latin America Q4 2021

In the fourth quarter of 2021, the top 5 fashion games on Android in Latin America showcased varied performance metrics in terms of downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the trends for each of these popular applications.

Hair Challenge by Rollic Games experienced fluctuations in its weekly downloads, with a notable dip in October, reaching a low of approximately 385K. However, it rebounded towards the end of the quarter, peaking at around 578K in the last week of December. Weekly revenue for the game saw a moderate increase, peaking at $14 in both mid-October and late December. Active users showed a varied trend, starting at approximately 2.7M in late September and ending the year at around 2.2M.

Makeup Master: Beauty Salon from Game In Life saw a significant surge in weekly downloads, starting from a low of 350 in early November to an impressive peak of around 1.7M in early December. Active users followed a similar upward trajectory, rising from 179K in early November to around 2M in early December, before stabilizing around 1.4M towards the end of the quarter. Notably, the game did not generate any revenue during this period.

Makeup Artist: Makeup Games by FunLanding Game Studio demonstrated steady weekly revenue, peaking at $273 in late November. Downloads saw a high of around 608K in late September, with a gradual decline to approximately 202K in mid-December, before bouncing back to around 283K at the end of the quarter. Active users started at around 1.3M in late September, experiencing a gradual decrease to about 560K in late December.

YOYO Doll Anime Dress Up Game from YoYo Dress Up Games showed a significant increase in weekly downloads, peaking at around 511K in late November. Revenue also saw a notable peak, reaching $135 in late November. Active users increased from approximately 371K in late September to a high of around 1.1M in late November, before stabilizing around 793K by the end of December.

DIY Makeup by CrazyLabs LTD experienced a steady rise in weekly downloads, starting at approximately 282K in late September and peaking at around 469K in late November. Active users followed a similar trend, increasing from around 915K in late September to a high of approximately 1.4M in late November, before ending the quarter at around 1.2M. The game did not generate any revenue during this period.

These trends highlight the dynamic nature of the fashion game category on Android in Latin America during Q4 2021. For more detailed insights, visit Sensor Tower.